Catnip Treasure Marketing

The whole treasure of herb is Catnip. We call the Catnip Treasure. Catnip is primarily marketed for cats in stuffedtoys, catnip filled balls, compressed pellets, and in shaker bottles. Marketing possibilities include farmers markets, petstores, and higher-end retailstores. Growers should havean established market available before beginning production. This Catnip Treasure is marketed as an dietary supplement to promote a healthy immune system and general well being during the cold and flu season. It is marketed in the form of tablets, capsules, fluid extracts (glycerin and alcohol extract), tinctures, ointments, powder and sprays.

Catnip Treasure-based products are marketed by many manufacturers of herbal products, including Frontier Herbs, Herbs Etc., Nutraceutical Corp. (with the KAL and SOLARAY line of supplements), and Nature’s Way. Producers with creativity and goodmarketing skills may be able to capture a niche of the pet supplies market, which comprises about20 percent of the more than $30 billion that U.S.pet owners spend on their animals. Wow its totally a treasure.

A market also exists among mass market tea blenders who use catnip among other herbs as a flavoring. Catnip leaf is also used in the manufacture of animal toys and there exists a big market for that too. Most commercial catnip for toys is of a lower grade, consistingof dried, ground-upstalks, as well as leaves. However, the mostaromatic portions of the plant are the blossoms and leaves. Savvy growers may be able to develop a market for a higher grade product, especially if well-packaged to retain freshness, and therefore, potency. Organic growers with an existing consumer base that prefers organic goods may also have a distinct marketing advantage.